ChartSpan is a medical technologies company that needed a simplified landing page for complicated content and for two demographics groups.
The header functions as a sliding banner. It has buttons to help direct whomever may be visiting the site; patients or providers. Below it is a looping testimonial slider from ChartSpan employees, patients, and doctors.
Benefits to doctors and patients both are called out in this section. If the viewer clicks on any of the top portion, they are taken to the page with more information for providers/doctors. If the viewer clicks on any of the bottom portion, they are taken to the page with more information for patients. Both sections include simple and easy to understand icons that feature key points relevant to each demographic.
Call to action: “Contact Us” button
This section houses ChartSpan’s recent blogs to help improve SEO and to possition themselves as industry experts.
At the bottom is an advertisement for ChartSpan’s phone apps, and online user portals.
Lastly, ChartSpan’s social media links and posts are placed for the viewer to see and follow.