Awarded,

 

“Most Creative Campaign”

by the United Way

Every year, Hubbell Lighting participates in a fundraising campaign with the United Way. The Greenville location – with over 600 people – needed to know and so did the city of Greenville, SC!

I came up with the design concept and executed all of the various applications using photoshop. There were window clings, posters on tripods and in the elevators, a floor graphic to point people in the right direction for the grand event as well as table toppers, boxes for raffles and a reminder card the size of a business card. Not shown are the graphics I was able to make for company-wide email campaigns, a billboard on a major highway, and a whimsical small football with the “Got game” logo.

The window clings you see here are all together about 12 feet long and three feet high.

While the entire fundraising campaign lasted a month, on the day of actual “Game day”, floor clings were placed all over the building to help direct everyone to the “arcade.”

A business card was placed on over 600 desks to remind everyone about the “Game Day” which would take place the next day.

Table toppers were placed on every table in the cafeteria and on every other table in the building. The table toppers were there for two weeks to help remind people to donate to the fundraiser and come to Game Day.

The campaign

Was a success!

The team was awarded “Most Creative Campaign” by the United Way.

Roles and responsibilities:

Campaign ideas and strategy:
Becky Ware, Tiffany Hughes, Mike Armstrong, Jill Mungovan

Campaign design concept:
Becky Ware

Reformating of the design per application/media:
Becky Ware and Tiffany Hughes